Relativity Exec on Why ‘Social Listening’ is Key to Making Marketing Work

There may not yet be proof that listening to the chatter on social media platforms sells a product — or in Hollywood’s case, movie tickets — but it’s still a powerful tool to help consumers connect with a brand, marketers say. &ldq
http://www.govisitant.com/item/84248_relativity-exec-on-why-social-listening-is-key-to-making-marketing-work